Reasons Why Your Posters Are Not Working
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Written by: cheesynic
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Word Count: 674 |
Date: Wed, 7 Jul 2010 |
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You could have the best poster printing the world has ever known but it does not guarantee that your posters would get the response from your prospective customers. It takes more than a great design and a compelling message to get the reaction you want from your customers.
Just as there are steps you can follow to develop good posters, there are also reasons why your print poster is not working. Look at the following reasons why your poster printing is not working:
Your print poster does not connect. If your print poster fails to connect with your prospective customers then your poster printing is not working. What you can do is to make sure that your poster focuses on the target audience. Your print poster should address the needs and wants of your customers. This should be clear and direct to the point.
You poster is pushy. Hard sell text in your poster printing is partly to be blamed. Your audience is likely to get turned off with the use of very aggressive marketing language. If your posters seem like a propaganda material of the Fuhrer, the trust level would nose dive. Consider tempering the language, as well as the approach of your posters.
Your poster is a kaleidoscope. If your posters are too busy, chances are prospective customers will just turn away. You see, people are busy and they are constantly bombarded by messages all day. And you certainly do not want your marketing collaterals to add to the confusion. Your marketing tool should be as simple as possible with one clear message.
You poster is boring. The obverse of having a busy poster is a boring one. While you do not want to add to the noise, you also do not want your poster print to get lost in the clutter of messages. Your aim is to make your poster stand out by actively engaging your prospective customers with sharp, clear and direct-to-the-point message.
Your poster is not showing what your customers want to see. There are poster prints that use actors and actresses; they are dime a zone. That is because they add credibility to the product or service. The strategy is to give the target customers what they want to see – a credible product endorsed by popular Hollywood stars.
Your posters are wrongly located. Your poster should be prominently placed in a high traffic area where people congregate or wait in line. This is because the longer people wait the more chances that they will find other things to while away their time. And what you want them to do is to spend their time looking and then reading your poster print.
You did not do enough market research. Don't just do it, as a popular sport goods brand would say. That is, do not just go, design and print your poster. Before embarking on any poster project, do your homework first. Engage outfits to do market research for you to understand your customers better – their age group, their buying preference, where they spend their time, etc.
Finally and more than anything else, you have to review your poster. There is nothing more wasteful than having 10,000 copies printed only to find out that there is something wrong with the design or the text. While you are still working on a dummy, spend some time to review them or test them. Put them up in conspicuous places so that you can observe people’s reaction towards it. If you get favorable reviews, go ahead and print them. If the review is not favorable, go back to the drawing boards and read this article again.
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